Kerastase Blond Absolu Bain Ultra-Violet – the expert touch for a cool blonde

Maintaining a clean, luminous blonde isn't just about tone it’s about care. Kerastase Blond Absolu Bain Ultra-Violet is a professional grade purple shampoo formulated to neutralize brassiness while gently cleansing and reviving the radiance of blonde and grey hair. Designed for weekly use, it preserves cool tones, restores softness, and strengthens hair fiber from root to tip. Its creamy texture and luxurious scent turn each wash into a moment of indulgence and results are visible from the very first application.

Tone care, elevated

Over time, blonde and lightened hair naturally develop unwanted yellow or warm undertones. Environmental stressors like sun exposure, pollution, or hard water only make them more visible. That’s why Kerastase Bain Ultra-Violet combines high performance purple pigments with ultra nourishing ingredients to cancel out brassiness while caring deeply for sensitized strands. Your cool blonde is not only brighter, it's smoother, more hydrated, and visibly healthier.

Why you'll love Kerastase Blond Absolu Bain Ultra-Violet

Because blonde should look intentional, not faded. This shampoo offers powerful tone correction without compromising the softness or vitality of your hair. Infused with hyaluronic acid for deep moisture and edelweiss flower extract for antioxidant protection, it brings together performance and care in one elegant step. Packaged in a 95% recycled bottle, it reflects the brand’s ongoing commitment to sustainability and excellence.

Benefits you'll see and feel

• Neutralizes yellow undertones for cooler, clearer blonde and grey shades
• Intensely hydrates hair, leaving it soft, light, and full of shine
• Reinforces the hair structure, reducing surface damage
• Delivers strength, smoothness, and a refreshed tone
• Gentle enough for sensitized or color-treated hair

Key ingredients

• Hyaluronic acid: A powerful moisture-binding molecule that deeply hydrates, plumps, and restores elasticity to dry or sensitized hair.
• Edelweiss flower: A rare alpine botanical known for its antioxidant properties. It protects the hair fiber against daily stress and calms damage prone strands.

How to use

1. Apply to wet hair.
2. Leave on for at least 2 minutes, or longer if you desire stronger tone correction.
3. Rinse thoroughly with lukewarm water.

To complete your routine, pair with other products from the Kerastase Blond Absolu range that match your hair's texture and tone. A full ritual ensures long lasting tone clarity and deep care.

Who it's for

If your blonde or grey hair is prone to brassiness, this is your go-to shampoo. Whether your hair is bleached, highlighted, color-treated, or naturally fair, Kerastase Bain Ultra-Violet revives tone clarity while delivering the kind of nourishment that keeps blonde looking fresh between salon visits. Perfect for those with sensitized or chemically treated hair, it offers the ideal balance of pigment, hydration, and protection, all in a single step.